It is a session oriented solution unlike SMS which is a store-and-forward, transaction oriented technology.

 

 Dedicated access point to link third party application providers to the gateway without security

  constraints.

 

 Simplicity & practicality of the interface between application providers and access points.

 

 Support for different billing methodologies

 

 Support for content based billing

 

 Generation of CDRs based on content, time or menu options

 

 Extremely flexible routing facilitates the greatest range of applications

 

 Support to multiple USSD service codes and any number of sub-codes