Exensys Telecom division provides unique Media solutions focusing on the power and reach of the Mobile Handsets. Exensys On Device Portal is called ZunZun which is an alternative and the most powerful MEDIA solution that can facilitate targeted advertisement for the first time in the history of MEDIA BUSINESS.
The plan is to make ZunZun the Google of the Mobile with in the next 5 years, targeting the global markets. ZunZun shall be positioned as the default user interface for every mobile with an access to free Value Added Services and unlimited choice of content. ZunZun will facilitate revenue generation through a Franchising Model and each country will be Franchised to a Media Company that will launch ZunZun Mobile Media and exploit the Media Business opportunity.
Objective
The plan is to make ZunZun the Google of the Mobile with in the next 5 years targeting North America, GCC, Middle East, Asia Pacific, Far East, Canada, South America, European Union and North Africa.
ZunZun to be positioned as the default user interface for every mobile as the user will have an access to free content and all the Value Added Services that traditionally paid to telecom companies and content providers. Thus motivating the Mobile users to download ZunZun ODP on this mobile hand sets.
ZunZun will facilitate revenue generation through advertisements and for the first time the Mobile Media will be exploited to such finesse.
• ZunZun is a non-invasive MEDIA for advertisement thus giving it market acceptance.
• ZunZun is the most powerful way to reach target customers for any product or service without
loosing the intent of the targeted message.
• ZunZun is the only MEDIA that has the reach globally yet preserve the local flavor of the
advertisement and the audience is Global – every one who has a mobile hand set.
• ZunZun is the only MEDIA that can assure an advertiser if he has really been exposed to the
advertisement or the intended message of the advertisement.
• ZunZun is the only MEDIA that can actually help the advertiser calculate the return on investment on
any Marketing Campaign.
ZunZun ODP will be a Mobile Portal that can be installed on any standard Mobile handset and this will immediately turn the handset into a Mobile Digital Media for advertising.
The user will be motivated to download the ZunZun ODP because all the Value Added Services required by every individual shall be made available free of cost through the ZunZun ODP. ZunZun ODP shall be pushed through Over The Air transfer, WAP etc. using various MEDIA to launch ZunZun in the target markets across the globe.
ZunZun shall be positioned as a MEDIA slution with the MEDIA houses in every country/ region and we shall target 5% of the MEDIA spent for ZunZun in the next 2 years taking a MEDIA share of 10% in the coming 5 years, as a result of the various possibilities of SMS, Voice SMS, MMS, Video Advertisements etc. that targeted to the specific demographic segment of the market and is possible only with ZunZun.